Granular CAC/CPL tracking, Google Ads Bid Ladder (+€0.03/−€0.03), Meta ad set rebalancing, and Matt's take-home margins.
Evaluating campaign performance, keyword bids, and CAC unit economics...
Set public prices. The system dynamically deducts Customer Acquisition Cost (CAC) and payment processing fees to display Matt's true net earnings.
Strict adherence to exact match rules, ±€0.03 bid ladder steps, negative keyword blocking, and Meta budget rebalancing.
Policy: EXACT match only. Automatic ±€0.03 daily ladder rungs based on CPL & top of page share.
| Exact Keyword | Ad Group | Current Bid | Avg CPC | Clicks (30d) | Spend (30d) | Leads | CPL | Conversions | Quality Score | Status | Quick Ladder |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Loading keywords... | |||||||||||
Rebalance daily budgets between Teen Mainstage Aspiration (Reels) and Superhero Parent STEM (Feed).
| Creative Angle | Placements | Daily Budget | Spend (7d) | Clicks | CPC | Leads | CPL | Purchases | ROAS | Action |
|---|---|---|---|---|---|---|---|---|---|---|
| Loading ad sets... | ||||||||||
| Student | Parent Contact | Package | Status | Direct Outreach |
|---|---|---|---|---|
| Loading leads... | ||||
| Code | Recipient(s) | Buyer | Amount | Certificate |
|---|---|---|---|---|
| Loading purchases... | ||||